HOW MIGHT WE
Bring simplicity and freshness to online groceries
ABOUT THIS PROJECT
With 2,200 stores, Albertsons Companies, LLC is the second largest supermarket chain in North America. We were invited to design a refreshed customer experience for Albertsons eCommerce sites (shop.safeway.com + other affiliated brands).
DURATIOn
4 Months
ROLES
Researcher
Interaction designer
Workshop facilitator
THE ASK
Improve the online grocery shopping experience for Albertsons customers
The challenge
Make sense of visual clutter, complex checkout, and a messy site structure
The outcome
Visual design guide & system
Desktop & mobile prototypes
Sketches, wireframes & animations
Process
Discovery workshop
Heuristic analysis
Benchmarking
User research
UX Design
Prototype
User validation
Responsive design
Style guide
Photography direction